There are so many sites and pages on the internet. It is not surprising that every client wants to create something unique, noticeable. Your site must be different from all the others, stand out from the crowd. One of the most common questions that the client asks is “What website design to choose? Templated or custom design?” And since many people do not understand the difference between these concepts, there may be various misunderstandings and disappointments in the process. We want to help you, we want to explain what that is for your better understanding, what the difference is and what suits you best.

Templated design

This type of design is done on ready-made layouts, this allows you to put different images, videos, content and other stuff on your desires. This means that we can offer you different variations of the design of the finished site. The arrangement of objects on the page, structure, colours, fonts and other elements can be different. You choose what is suitable for you, according to your wishes and opportunities. Also, you can change the appearance of the site or the structure in the process as you want. Since the site is made on a ready-made template there are some restrictions.


  • Cost.
  • Processing speed.
  • A huge number of different themes to choose from.


  • Lack of settings that can affect the quality of the design, the main functions and the page template.
  • Limited functionality.
  • Not based on the company’s overall strategy.

We want to assure you that the templated design does not mean that your site will not be unique. We will not develop a grey, low-quality site for you. Our goal is to meet your needs and requirements. You can change about 90% of templated design, but still, there are some limits.

Therefore, this type is suitable for:
  • Companies with a small budget.
  • Those who do not have time for long and complex web design processes.
  • Those who are just starting the project.
  • Those who do not need a very complex design.

Custom design

This design is fully developed for the client, which includes a personal and unique design, which will distinguish your site from other similar resources.


  • Custom made design, according to your final projects and goals.
  • Based on strategy and research, based on collaboration with business strategy and design specialists.
  • Unlimited functionality.
  • Your own brand.


  • Cost.
  • A lot of time to develop.

We want to assure you that we do a research and create a sketch with you according to your wishes. After that our team of designers works together with business specialists on your project. We create a high-qualitative product for you.

Therefore, this type is suitable for:
  • Companies with big budgets.
  • Those who need more advanced functionality than a template website can provide.
  • Those who are looking for strategic advantages over their competitors.

We hope the provided information was useful for you. We are always looking forward to your questions and comments. Write to us and, of course, share this article with your friends

Tanya M

Author Tanya M

I'm Tanya. I like to travel and to develop myself. New experience, new interesting areas of knowledge - that's what attracts me. My dream is to travel around the world and to try to live in different cultures.

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